CASE STUDIES Essay Example | Topics and Well Written Essays - 1750 words

CASE STUDIES - Essay ExampleThat is, the gestation period of any travel guides including Lonely satellite is an extended one due the need for extensive homework. Because of which, a somewhat, same kind of information or even a better current recitation is provided by the website. So, this out-datedness in the travel guide will be the issue for a number of customers who use both net income and the books. So, the solution to reduce revenue losses or operational frictions is to promote each vehicle as different entities, according to the markets needs. That is, there are still markets where Internet technology have not improved much, in those places travel guides should be promoted. Then, people while traveling will not be able to entree Internet any time, for them the travel guides of Lonely Planet will be feasible and so this segment of markets can be targetedWith the advent of Internet and radio technologies, the scope for Lonely Planet to develop has increased, a lot further. That is, like its joint venture with Nokia, in which Lonely Planet provides city guides on ready phones, it could provide the city guides along with digitized maps to all telecom providers. That is, if it has a joint venture with telecom companies, it can reach more mobiles. As mobiles have decease a lifeless extension of hand, which can be carried anywhere including during travel, Lonely Planet could expand its base. Then for the users of Internet, it can introduce features or products like see a virtual image of tourist spots like what Google earth is doing. Also, all the previous issues of Lonely Planets Travel guide that were publish from 1970s can be digitized and made available as download able files for a fee, because all the new and young readers cannot access the previous issues in book form. So, with this launch of new products the customers concerns about timeliness and currency of information can be looked after. That is, with the use of